Speed Queen® Named America’s Most Recommended™ Brand by Women
Ripon, WI - [6/1/16] - As the leading advocate for female consumers, WomenCertified Inc. is delighted to honor Speed Queen® with the Women’s Choice Award® for America’s Most Recommended™ Luxury Washer & Dryer for a third year in a row. This award designation is based on a national survey that was distributed to tens of thousands of women across America who were asked to select the brands that they would highly recommend to their family and friends.
“The Women’s Choice Award’s mission is to identify which brands are most recommended by women,” said Delia Passi, CEO and Founder. “By carrying the Women’s Choice Award seal, brands like Speed Queen signify their commitment to empower women to make smart buying choices.”
“Speed Queen Home Laundry is honored to be selected by women three consecutive years in a row as the most recommended brand in the Luxury Washer & Dryer category,” said Mike Schoeb, President and CEO of Alliance Laundry Systems. “The Women’s Choice Award seal of excellence confirms our commitment to our customers to manufacture the highest-quality laundry solutions. For more than 100 years, Speed Queen has dedicated itself to providing consumers with durable, commercial-grade home laundry machines that deliver a superior wash result.”
Female consumers represent a driving economic powerhouse, controlling 65%, or approximately $20 trillion annually, in global spending and more than 80% of US spending, according to the Harvard Business Review and the Continuum's Women and Children Research Group. Coupling that with a recent Nielsen report on global trust in advertising, which stated that 92% of consumers trust recommendations from people they know over any other form of advertising, reveals the significance of being an America’s Most Recommended brand by women.
Passi commented on how the Women’s Choice Award serves as a competitive differentiator in today’s cluttered marketplace by explaining, “When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for their efforts and commitment to the number one consumer – women.”
“We are pleased to salute Speed Queen for their focus on excellence, a commitment that is recognized by women consumers nationwide,” said Passi.
ABOUT SPEED QUEEN®
Speed Queen offers innovative, reliable and energy-efficient washers and dryers for home laundry use. For more than 100 years, Speed Queen has dedicated itself to providing consumers with durable, commercial-grade home laundry machines that deliver a superior wash result. Speed Queen washers and dryers are manufactured in Ripon, Wis., where its parent company, Alliance Laundry Systems is based. Alliance is a leading global manufacturer of laundry products for the commercial and home markets. To learn more, visit SpeedQueen.com/Home
ABOUT THE WOMEN’S CHOICE AWARD®
The Women’s Choice Award sets the standard for helping women to make smarter purchasing choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania. As the leading advocate for female consumers, WomenCertified Inc., home of the Women’s Choice Award, created the first national award based on the ratings and preferences of women. Women can visit the official website at www.WomensChoiceAward.com to learn more.